11 Emails To Turn Email Subscribers to Raving Fans
You know that having an email list is important.
Your email subscribers are the people who care what you have to say.
They want to learn from you. And properly nurtured they want to buy from you.
And it doesn’t matter if you have 10 subscribers or 10,000, Your subscribers want to hear from YOU.
Those 10 people signed up because they found value in what you have to offer.
Right from the start, you want to get your subscribers to connect your name with value.
So, make it a no-brainer for them to want to open your emails.
11 Things To Send to Your Email Subscribers.
But what the heck do you send to your subscribers?
I know! I’ve been there staring at that blank page.
Remember, the most important thing is to keep your subscriber in mind. Whatever you send MUST benefit them!
Here are 11 ideas to keep your email subscribers excited about what you have to say.
The Welcome Email
DON”T leave your new subscribers hanging. Send them a welcome email.
Your welcome email is the email you send a subscriber as soon as they opt-in to your list. It’s a simple email that tells them how happy you are that they’ve subscribed, and then lays out some of the things they can expect to receive in their inbox.
It will usually tell just a little about you and your blog and how often they can expect to hear from you. That way they will know if you and they are a good fit.
Free Downloads, Worksheets, Printables, Ecourses or Ebooks
Who doesn’t absolutely love free stuff?
This needs to address a pain point your subscribers have. It needs to solve a problem or make their life easier. Freebies establish trust between you and your subscribers and primes them to buy from you in the future.
If you want your email to be one that they always want to open, you need to give free value now and then.
An exclusive, free gift email sprinkled into your email marketing campaign will work like magic to keep your subscribers engaged and, yes, subscribed.
The Getting To Know You Email
Have you ever met somebody who wouldn’t stop talking about themselves? Annoying isn’t it?
They go on and on and are so self-absorbed that they never even ask you one single question about yourself or your life.
Don’t be that Guy!
You don’t want your emails to be like that, do you? Make your emails a relationship, a two-way street. As an entrepreneur, you want to know as much about your subscribers as possible.
A really good email marketing campaign isn’t a monologue, it’s a dialogue. You shouldn’t send your subscribers email after email without ever asking them for their input.
This email also gives you insight into the exact type of person who you’re attracting onto your email list. You can gather information about your current and target customer, which will make it easier to market to them. You can determine if your opt-in freebie is attracting people who are a good fit for your blog and what you have to offer.
So in this email, you’re asking them to respond back to you with information about themselves.
This is great to include in a welcome series.
The ‘Start Here’ Email
This can be really helpful for the person new to your site.
This links to your most important resources. And gives your reader a logical order to things. A roadmap if you will.
But you don’t have to limit it to the welcome series.
This can also help long-time subscribers see your best posts that they might have missed.
If you’re struggling with what to send your email list, or what blog posts to write, you can get your subscribers to tell you exactly what you need to write about.
Just ask them!
Get your email subscribers thinking by raising questions in your emails.
Even rhetorical questions get people thinking and start a dialogue.
Ask them what their biggest problem is (in your niche of course). What would they really like to know how to do.
The next time you send an email include a Postscript (P.S.) at the end. Ask them to hit reply and ask you a question or share with you something they’re struggling with.
They’re counting on you to help them in whatever way you can.
Answers Your Email Subscribers Questions.
Whether you have asked your readers for their questions or whether this is just repeated questions you get from readers and subscribers, what a great way to give your readers exactly what they want!
You can also look at the comments on your posts.
Why not answer these questions in your emails?
Share Your Favorite Things
What is it: A collection of your favorite books/blogs/stock photo sites/tools, etc.
You could share your favorite things centered on a particular theme. For instance, you could share your favorite posts for Valentine’s day or your 5 favorite free fonts. Maybe it’s your favorite cookbooks or tool for meal planning. It should align or appeal (at least mostly) with your followers.
The possibilities are endless.
This can be as simple as a “what I’ve been doing this week”. Make it happy or inspirational. Everyone loves a good ‘pick me up’. Why not be that for your subscribers?
Don’t be afraid to show your personality. Be a little silly, have a little fun.
Promote Your Affiliates.
This is an email that details how you benefitted from taking a course or using a tool or other product you have used that you’re an affiliate for.
Share your success story about that resource so that more people can benefit from it?
There’s no reason you can’t promote your affiliates in your emails.
Send an email outlining how the product has helped you. Even show a picture of you using it if that is applicable.
Include your affiliate link so they can learn more about that product.
The Value Email
A value email is where you simply provide value with no strings attached. It could be a blog post, a dose of inspiration, or simple tips.
These emails are where you really start to build a relationship with your audience, and they are an absolutely critical component of a high-converting email marketing campaign.
Share The Love
Maybe you found some real value on some other sites this week. Why not share the love with your readers. It will help them and build goodwill with the sites you shared.
The Offer Email
This email includes a discount, coupon, or some other special deal that you send out to subscribers as a “thank you” for being on your VIP list.
It’s a good idea to send out some sort of special offer just for your subscribers every now and then. This shows your appreciation and drives sales.
Bonus – Use a P.S.
An unused P.S is wasted email real estate.
There’s something about the P.S that makes it so irresistible.
Use it for reminders or to share something quirky. Ask a Question or a Call To Action (CTA).
You can also use it to build anticipation for your next email. Just Use It!
How Can You Help Your Email Subscriber Today?
Remember, the most important factor in turning your email subscribers into raving fans is making your emails useful for your subscribers.
If you’re simply sending out the same old “look at my last blog post” newsletter over and over again, your subscribers will stop being interested in your emails.
Always make sure you include a good mix of “value” based emails and “selling” emails. If you are constantly sending either one or the other type of email, you’ll either turn your subscribers off or you’ll never sell anything.
Be willing to mix things up. This builds anticipation for your email subscribers, and you’ll enjoy the benefit of higher open and click-through rates, leading to increased sales and loyal followers.
Mary St. Dennis
Mary has been an entrepreneur for 25 years and a blogger for 4. When she first started blogging she found getting started, with no tech skills, very daunting, so she started YouCANStartBlogging.com to help new bloggers navigate and learn the skills they need to become successful. To start, grow and earn from their own blog.
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